Sell Dreams Not Products.

Sell dreams not products. Be innovative! Aim to fulfill hopes and ambitions.

Steve Jobs famously explained that the iPhone was not just a phone but a lifestyle.

To Steve Jobs, people who buy Apple products are not “consumers.” They are people with hopes, dreams and ambitions. He builds products to help people achieve their dreams. He once said, “some people think you’ve got to be crazy to buy a Mac, but in that craziness we see genius.” How do you see your customers? Help them unleash their inner genius and you’ll win over their hearts and minds.

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Take Everything One Day at a Time

Take everything one day at a time.

It doesn’t matter how difficult your current situation is, you can get through it if you focus on what is happening at the present moment. In the movie Dinotopia, the instructor says, “You must face your fear if you are to overcome it. Fear is the future. There is no fear in the present. The present is only action and reaction.”

Forget the future and just get through each day, one day at a time. You can overcome anything that way.

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Welcome the Worst, Don’t Worry!

“Welcome the Worst, It Will be Better!”

I am using the word “welcome” to mean don’t be afraid of the unknown! Don’t worry, laugh at your worries, there is a 75% chance they won’t happen, and only 25% that part (not all) of them will happen, but they will be better than you think!

Whatever you are worried about, face it! Exactly identify the worst thing that might happen! Not only welcome and accept the worst thing that could happen, but really write, down exactly what the worst thing might be. Embrace the very worst thing that could happen, because it usually won’t!

Let’s see, “If I start writing a daily blog, an invisible space alien will teleport themselves into my bedroom and eat me alive while I sleep.” Get real, it is not going to happen. Maybe 1 in a billion odds, or maybe zero. Think about it, the first bite, and you would likely wake up from the pain!

In order to have success, you have to dare to fail, don’t worry… Face the worst, accept it is the worst, then it will not be so bad, and it will likely not even happen!

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