“Put a dent in the universe simply means that you have to have a big, bold, clear, concise vision. I like to say that your vision should — fit in a Twitter post”, Consultant Carmine Gallo said. Gallo was referring to John F. Kennedy’s “man on the moon” declaration, adding: “We will put a man on the moon and return him safely to Earth by the end of the decade.”
“John Kennedy, in 1961, had a clear, concise vision. If Twitter had existed that day, he could have tweeted it,” Gallo said.