Sell dreams not products. Be innovative! Aim to fulfill hopes and ambitions.
Steve Jobs famously explained that the iPhone was not just a phone but a lifestyle.
To Steve Jobs, people who buy Apple products are not “consumers.” They are people with hopes, dreams and ambitions. He builds products to help people achieve their dreams. He once said, “some people think you’ve got to be crazy to buy a Mac, but in that craziness we see genius.” How do you see your customers? Help them unleash their inner genius and you’ll win over their hearts and minds.