#10 “Pay attention or she’ll rob you!”
“To pay attention,
this is our endless and proper work.”
~ Mary Oliver ~
As David Tait has said, “The true work of a con artist, is to make you believe, you don’t need to pay attention.” To pay attention is one of the key principles to becoming a success. You need to pay attention, to see what no one else sees. You need to pay attention, to hear what other people ignore. You need to pay attention, to be a Success in Life, Love and Business!
The best thing to do is to always compete with yourself
and not to compete with others.
~ Kelly Cutrone ~
The con artist pays attention to you, in order to learn how to gain your confidence. Remember that con artist is actually short for confidence artist, his “art” is in paying attention. The salesman works, more honestly, in much the same way. He pays attention, listening for you to tell him how to sale you his product.
“Put a dent in the universe simply means that you have to have a big, bold, clear, concise vision. I like to say that your vision should — fit in a Twitter post”, Consultant Carmine Gallo said. Gallo was referring to John F. Kennedy’s “man on the moon” declaration, adding: “We will put a man on the moon and return him safely to Earth by the end of the decade.”
“John Kennedy, in 1961, had a clear, concise vision. If Twitter had existed that day, he could have tweeted it,” Gallo said.
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No 1,000 Things – Not Know 1,000 Things
Say no to 1,000 things. You have to focus. Reduce the clutter. Make it simple. Streamline. In 1997, when Steve Jobs returned to Apple, the company was close to bankruptcy. He took a company with 350 products and reduced them to 10 products in a two-year period. Why? So he could put the “A-Team” on each product. What are you saying “no” to?
Steve Jobs once said, “I’m as proud of what we don’t do as I am of what we do.” He is committed to building products with simple, uncluttered design. And that commitment extends beyond products. From the design of the iPod to the iPad, from the packaging of Apple’s products, to the functionality of the Web site, in Apple’s world, innovation means eliminating the unnecessary so that the necessary may speak.
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Sell dreams not products. Be innovative! Aim to fulfill hopes and ambitions.
Steve Jobs famously explained that the iPhone was not just a phone but a lifestyle.
To Steve Jobs, people who buy Apple products are not “consumers.” They are people with hopes, dreams and ambitions. He builds products to help people achieve their dreams. He once said, “some people think you’ve got to be crazy to buy a Mac, but in that craziness we see genius.” How do you see your customers? Help them unleash their inner genius and you’ll win over their hearts and minds.
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Solve your own problems.
“It’s better if you find your own solution!” ~ David Tait
Come up with your own solutions and you will develop a real competitive edge. Others will have to imitate you!
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