No 1,000 Things – Not Know 1,000 Things
Say no to 1,000 things. You have to focus. Reduce the clutter. Make it simple. Streamline. In 1997, when Steve Jobs returned to Apple, the company was close to bankruptcy. He took a company with 350 products and reduced them to 10 products in a two-year period. Why? So he could put the “A-Team” on each product. What are you saying “no” to?
Steve Jobs once said, “I’m as proud of what we don’t do as I am of what we do.” He is committed to building products with simple, uncluttered design. And that commitment extends beyond products. From the design of the iPod to the iPad, from the packaging of Apple’s products, to the functionality of the Web site, in Apple’s world, innovation means eliminating the unnecessary so that the necessary may speak.
Simplicity also extended to Jobs’ personal style, says Robert Cringely, who worked with Jobs since 1977.
“In latter years, he decided he would wear the same outfit every day, so that he, you know, didn’t have to think about it, no one had to think about it, there were no decisions,” Cringley says.
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